Many crafters around the globe dream of owning a craft shop.

Remember that once a craft shop has established itself in an area and raised capital, it will almost always be financially sound. Craft shops will always have a loyal following of crafters and craft groupies. These customers will provide a steady stream of cash and support your craft shop’s business.

Local Craft shop owner

Naturally, I’m referring to a small craft store and not a huge wholesale warehouse that covers large areas of land. The friendly, local craft shop that crafters know and love and which we have been frequenting since childhood.

Modern Craft, and the Internet

The internet’s keyword research tools are a huge advantage for modern craft store owners over traditional ways of managing a business. You can use the online keyword tools to stay current with the latest trends for both new and established craft business owners.

Craft shop owners can keep up-to-date with the latest search trends and notice when a particular craft is losing popularity. They will also be able to identify which newer, more popular crafts. This information will ensure that your craft shop is always on the forefront of crafting trends.

A website can be run by modern craft store owners in addition to their regular craft shop. This could, if done correctly, become the largest source of income for their books. A website can sell digital books and reports written by affiliate partners or themselves, and tap into millions of crafters online.

Craft shops and craft markets

It would be a good idea for a craft business owner to trade at the local craft market if they were located in a big city with lots of potential customers. They will be more likely to attract new craftspeople and can add them to their regular customers by being prominently visible at these craft markets.

However, I recommend that you keep your craft market display freshened and changed every year. Craft markets have the same number of regular visitors. Within 12 months you will have seen (or been seen by) all those regulars who support the craft market. You can then move on to the next craft market and start building new customers.

Get the best advice

My 20-years of experience in craft markets and 26 months of online marketing have given me a huge advantage for your craft business. You can contact me to get more information and help.